The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. Make everybody around you better, look down the field and find a way to keep moving the ball. Broke virtually every passing record while active. Tennis great Serena Williams is routinely ranked among the highest earning female athletes in the world. "We set the scene up, and we just go," Charney said. With the spotlight on the Browns, Progressive is making no secret about who it's rooting for this weekend. Download the 2023 Super Bowl TV Ad Report from iSpot Today. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. He's pretty natural and pretty relatable. Honorable mention goes to Ray Lewis and his work with Old Spice. He even won a Super Bowl as a general manager with the guy who's No. He held virtually every passing record in league history. The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. Once verified, the information you provide will be displayed on our site. The look on her face when you surprise her with Retired football players participating in commercials: priceless. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. Follow me on Twitter if you'd like. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. comedy as Marino was with his deep ball. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Buyer beware, says Erinn Braun, Orange County Office for the Agings Health Insurance Counseling andAssistance Program coordinator. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. In 2012, 76 percent of his earnings came from his sponsorship deals. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. But that doesn't mean he's given up on the endorsement game altogether. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. Led Dallas to five Super Bowls, winning two. All other NFL-related trademarks are trademarks of the National Football League. And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. Here are the top ten NFL commercials involving current NFL players today. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. Be warned, these are butt fumble bad. This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. Brees started out a bit of a misfit. We've received your submission. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. We want to hear from you. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". Worst case, they'll be Vikings Favre. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard. Powder for your headache. 1 1. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. Hes a charismatic person, has a terrific presence, and the camera loves him. Ads from State Farm and Progressive are some of the more notable spots. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. 3 on this list. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Woods has also appeared in commercials for ESPN. The browser you are using is no longer supported on this site. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. She provided much information for this column. Theyve also enlisted the help of several former NFL greats, including Peyton Manning, Jerome Bettis, Teddy Bradshaw and retired New York Giants legends, Eli Manning and Victor Cruz. Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. His most notable commercial? This one's pretty simple. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. 2023 NFL Enterprises LLC. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. Heisman Trophy winner. Michael Berg | Icon Sportswire | Getty Images. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. Rodgers earns $9 million in endorsements, according to Forbes. Or Prudential "Day One." All Rights Reserved. Kyle Orton - Fantasy Football Expert and Potential Politician. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. And he doesn't take himself too seriously.". 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. National championship at Notre Dame. Roger "The Dodger/Captain Comeback/Captain America" Staubach got started late as a 27-year-old rookie, his career delayed by military service. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. 8 highest paid American athlete in 2012up five spots from the previous year. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. And history suggests insurance in sports marketing works. Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. Double threat, just like Young. PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired Rodgers' commercial was one of the more memorable television appearances in recent memory. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. 1. 2023 CNBC LLC. All the NFL players who retire in 2021 will leave a legacy that lives on. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. Get this delivered to your inbox, and more info about our products and services. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). But the size, versatility and stealth that made Young a killer is also on BBH NY's side. J.J. Watt is becoming the next Peyton Manning. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. Ill just leave this here for you: Quarterbacks have been the dominant pitchmen on national campaigns. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. The following browsers are supported: Chrome, Edge (v80 and later), Firefox and Safari. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. Sign up for free newsletters and get more CNBC delivered to your inbox. "It's like one-take bake. Not so much college ball. While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. Jessica Simpson is expecting her third child with retired football player Eric Johnson. Stranger things have happened. Gordon has contracts with some really big fish, which is why he's paid so handsomely. He trails only LeBron James, Kobe Bryant and Derrick Rose in overall earnings from endorsements. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) Not since Tarkenton and Favre had there been such a true double threat. The greats take it as an article of faith that the best is yet to come. Yep. His recent commercial for Turkish Airlines, which co-starred Barcelona superstar Lionel Messi, is one of the more creative and charming athlete commercials we've seen in awhile. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Check out our FAQ Page. Manning has such a large body of work to choose from. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Who would've known "Beast Or Newcastle "If We Made It." The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). There is Over the past decade he's been one of Nike's most visible spokesmen. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. He said the companies have since gone all-in with sports marketing. "The insurance industry has proven to be a real backbone of the sports advertising marketplace," he added. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. Can't argue with Joe, arguably could be No. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. 1 overall out of Stanford, the Colts sucked. Follow @blamberr. That's due to the Brady mentality that began in Portland back in 1982. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. Mayne wanted to know how to describe Smith's speed, and it took him a second to figure out the answer. Or Marc Ecko tagging Air Force One. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Flacco has a reputation for lacking personality and for being a bit wooden. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. A team-first guy to the extreme. What Or Sarah Silverman "Great Schlep." Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. NFL footage NFL Productions LLC. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. Go see for yourself. In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. Lets be real and acknowledge that NFL players are stars because they can play football, not act. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. Unfortunately, it's the case of big brother picking on his younger sibling. And theyve done it for long sustained drives, much like they do during a game. This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. Why do marketers love to play the fame card in their advertisements? Everything referencing her annual income was the combined total of race winnings and endorsement earnings. He's also been known to promote some really obscure things. JOIN AD METER:Vote on this year's Super Bowl ads, WATCH:See the Super Bowl commercials in the order they aired. Your California Privacy Rights/Privacy Policy. Seriously. 1 QB of all-time. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. Four Super Bowl titles. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. I dont know how successful the campaign was overall, but it worked on me because I actually bought this product because of this commercial. Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. The plan was effective, as it netted the company TV exposure. Who would've known "Beast Mode" had an affinity for fried dumplings. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. Submissions should come only from actors, their parent/legal guardian or casting agency. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. This guy just doesn't get the respect he deserves. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl But there's nothing harder in sports than replacing a legend. But his visibility in advertising increased dramatically in 2012. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. In 1983, when Elway was drafted No. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers.